We are always on the move - either for business or for leisure. Both domestic and international travel are part of most American’s routines. The U.S. Travel Association reported a total of 2.1 billion domestic trips in 2014. According to the U.S. Department of Commerce Office of Travel and Tourism Industries (OTTI), U.S. citizen travel to international regions amounted to more than 68 million in 2014. This doesn’t mean that we stop working or communicating with our coworkers, friends, and family while we are on the move. In today’s world, it is the exact opposite. How many airplane passengers do you usually see working on their laptops, iPads and other devices? Probably a lot. Being able to communicate on-the-go, even while traveling internationally, shows our society’s transition into a fully mobile society.

Customers tend to respond positively when addressed by name and when their personal preferences are remembered. Think of regular coffee drinkers who visit coffee shops on a daily basis. These customers will be more likely to return to coffee shops where staff remembers their name and the way they like their coffee. In the physical world, personalization of services matters. The same rule applies to online world as well.

The era of scarcity in the world has disappeared. Nowadays, everyone expects to have their needs met quickly, easily and with little wait. This psychology has translated to the ways in which society communicates. If a communication channel does not provide the highest value and efficiency, people are not going to use it. The more features a channel offers, the more likely consumers are to utilize it.

Since the discovery of Help Lightning by a group of teachers in the state of Texas, they have become some of our biggest advocates. These educators have helped us understand the importance of new and improved educational technology, and introduced us to a large group of teachers who are thirsty for better ways to enhance the learning environments in their classrooms. 

Travel is a necessity for a large portion of jobs in corporate America. In 2014 there were an estimated 451.6 million business trips taken in the U.S. alone. The number rises for 2015 at a forecasted 459.2 million business trips that will take place this year. For those of you who have to travel for your job, whether it is for business meetings, for relationship building purposes, or field technicians who are sent solely for troubleshooting- do you wish you were not having to travel, or at least as much as you currently do?

Smart watches, glasses and fitness bands accumulated approximately $3 billion in sales at the close of 2014. The popularity of wearables is continuously growing, and we are going to see more companies join the stampede and bring new devices to the market.

The single most important feature to Help Lightning is the ability to create a network. We created Help Lightning to connect friends, family, colleagues...and maybe people who are meeting for the first time.