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Leveraging AR in Different Industries

January 30, 2023

More and more, companies are realizing that keeping up-to-date with technology isn’t enough to stay competitive. In today’s world, they need to proactively implement technologies that will make a big impact on their business objectives and give them an edge on their competitors. This translates to greater market share, as customers like working with businesses that leverage systems to support growth and stability.

At Help Lightning, our augmented reality (AR)-enabled Remote Visual Guidance solution gives companies all over the world the edge they’re looking for in their industry. If you’re wondering how you might use AR in different industries, Help Lightning is here to guide you. There are lots of ways — some unexpected — that you can use remote visual guidance to better serve customers, train employees and make sales.

What Does AR-Enabled Remote Visual Guidance Do?

Remote visual guidance provides greater connectivity to your technicians and your customers, which enables more efficient workflows, communication and collaboration. All of this translates to better business outcomes.

Help Lightning’s AR-enabled remote visual guidance software provides a dynamic merged reality environment via mobile device or desktop web browser. Support agents can virtually interact with the environment of the person needing help as if they were working side-by-side. Using AR in different industries means participants can pick up on gestures and non-verbal cues, which is proven to improve understanding and solve problems faster. This makes remote visual guidance more effective than a standard video call where each participant can see what the other is doing, but can’t engage or interact.

Here’s what that looks like in the office, in an operating room or on a job site:

  • Participants can reach their hands into the view of other participants to demonstrate how to do something, point to certain components or provide visual cues to get the job done.
  • Participants can share photos and documents to view together in real time.
  • Participants can make 3D annotations right on the screen, which can be seen by all.
  • Participants can record sessions so that training and demonstrations can be referred to as often as needed.

AR-enabled visual remote guidance allows people to virtually work together as if they were in the same room or job site, no matter where they’re located.

How Does AR-Enabled Remote Visual Guidance Help Businesses?

From reducing costs and improving efficiency to providing new revenue streams and ways to engage with customers, just about everyone can derive benefits from using AR in different industries. Remote visual guidance is a key differentiator for many businesses within their market. Help Lightning customers also report:

  • Faster problem resolution
  • Improved productivity
  • Increased first-time completion rates
  • Reduced cycle time
  • New revenue streams
  • Cost reductions
  • Increased sales
  • Greater customer satisfaction
  • Increased customer retention

Core capabilities delivered with Help Lightning make it possible for users to engage in visual interactions that directly translate to measurable results. Help Lightning has some of the best remote support software on the market today because it facilitates performance analytics, as well as knowledge and procedure improvement. Remote visual guidance enables businesses to introduce new ways to meet key business objectives by using a tool that’s intuitive, highly accessible and secure.

How Are Different Industries Using Help Lightning Technology?

At its core, remote visual guidance facilitates robust communication and collaboration — two areas nearly every business wants to optimize. When communication and collaboration work well, businesses thrive. This makes remote visual guidance ideal for product support, customer service and field service functions, as well as on-the-job training, sales and marketing, distribution, logistics and much more.


Initially used to facilitate remote assistance between experts and field service engineers or customers, businesses are using augmented reality in manufacturing for job site training, safety audits and equipment inspection, review and installation. They’re also using remote visual guidance to engage with potential customers and pre-sell them equipment without the need for an initial in-person sales call. Remote visual guidance can also be useful in IT support for manufacturing.


Whether it’s a surgical procedure, medical equipment sales, training on sensitive equipment, installation or troubleshooting, remote visual guidance supports the needs of medical professionals. For example, this virtual interactive presence makes it possible for medical students and residents to take part in complex surgeries when they can’t be in the actual operating room. Or, when new medical research equipment is introduced to a hospital, hours of training are needed make sure it’s being used safely and properly, which can be difficult to schedule. Merged reality provides an in-person experience no matter where the training is taking place.

Service Providers

For many service providers, including telecommunications and utilities companies, remote field support services like remote visual guidance reduce the number of technicians needed on the job site. It also allows one experienced technician to train multiple new technicians without having to physically accompany them to the job.

Remote visual guidance also lets service providers deliver better, more dynamic customer service. Customers having an issue can call a technician, who can initiate a Help Lightning call. The customer can show the technician the exact issue, and the technician can either guide the customer to fix the problem or send in the appropriate specialist with the exact tools and information needed to get the job done the first time.

Sales and Marketing

Sales and marketing teams build awareness of products and services within their company’s target market, and they ensure prospective customers understand the value proposition. Both are needed to take the sale over the finish line.

Sales and marketing teams use AR in different industries to present information in a way few companies can (at least for now). Whether prospective customers are in the same room or on different continents, sales and marketing teams using remote visual guidance have the ability to demonstrate core functions and even allow the customer to engage in “hands-on” virtual demonstrations. Messaging that positions remote visual guidance within deliverables also enhances perceived brand value.

Talk to a Help Lightning Specialist

If you’re involved in one of the industries above, Help Lightning can deliver exponential returns on your investment. And if you’re wondering how you can use AR in different industries, contact us to find out more about how we can help your specific business! Our team works closely with customers to develop strategic implementation plans that support key business objectives. Connect with our team to talk through your business goals and see Help Lightning in action through a product demonstration.

Click here to fill out a short form to schedule a demo of Help Lightning.

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