Though the prevalence of augmented reality is on the increase, not every business has examples of AR technology in their business model. Hubspot thinks this is all set to change though: right now, AR presents as novelty to some, but as more companies capitalize on the benefits, they will need to get sharper and more thoughtful in regard to how they implement this technology within their current operations.
And the data backs this up. The global AR market itself, accelerated in part by the COVID-19 pandemic, is projected to grow from 6.12 billion in 2021 to 97.76 billion within the next 7 years. The speedy growth rates here are precisely because of AR’s adaptability and wide range of use cases across both vertical and horizontal industries: manufacturing, health care, logistics, education, and retail are all poised to benefit from reduced customer churn, cost-savings, and efficiency improvements across all departments, from training, to maintenance, to sales, and so on.
With that being said – let’s explore 3 augmented reality examples that may inspire you to consider how you can push the envelope and differentiate your company in a specific industry, as well as interesting ways that AR could aid revenue growth and CSAT scores.
3 Inspiring Augmented Reality Examples
1. Streamlined Purchases
Ever had trouble visualizing how a new sofa would look in your living room? Well, since 2017, Ikea has been trouble-shooting this issue with their free AR-powered app. It allows users to test out their products in real time through iOS 11’s ARKit technology: that way, you can see with 98% accuracy a “realistically rendered, true-to-scale 3D product” within your home before you buy.
Source: Architectural Digest
Here’s how the retail giant allowed customers to make furniture shopping a breeze. The application would scan the room through an iPhone or iPad camera; users could then browse over 2,000 Ikea products through their online database, and make the appropriate selections. Once chosen, a user would direct their device’s camera to the desired spot in the room. They then drag and drop the selected products into the space. Large-scale items the app can manifest include sofas, armchairs, coffee tables, storage solutions, and more.
- Customers feel less risk purchasing big items
- They can have more confidence in the items they do purchase
- Fewer returns since furniture items are more likely to be a good fit, based on the AR-powered ‘screening’ first step
2. Safer Operations
The United States Army has expressed an interest in leveraging AR training purposes, and now it’s expanding to real-time combat. Microsoft recently won a contract for augmented reality headsets, which are worth up to $21.9 billion over the next 10 years.
Here’s what this means in practice:
- HoloLens, which will cost $3500 per standard-issue headset, will enable soldiers to see holograms “overlaid over their actual environments”
- They will also be able to interact using hand and voice gestures
- The IVAS prototype, which is another type of headset, could display a map and compass. It also includes thermal imaging to reveal people in the dark and could also show the aim for a weapon
All in all: this comprehensive augmented reality solution will: help train soldiers more efficiently, enhance communications, rehearse missions, and keep combatants safer on the ground.
3. Increased Support
What if customers could show your service representatives the problem, instead of grasping at straws? What if you could onboard employees more quickly, train up staff more efficiently, and trouble-shoot without long travel times and truck roll costs? And what if you could do all this while seeing a 30% uptick in customer satisfaction scores?
Those are some of the revenue-generating benefits Help Lightning’s AR-powered software delivers.
Otherwise known as remote first service, this technology essentially entails leveraging augmented-reality software to more easily accomplish a series of tasks in a shorter period of time, specifically within the context of a business to 1) trigger customer growth, and 2) capital savings.
This happens through a merged reality in which:
- Customers are able to draw on the screen (otherwise known as annotation), freeze images, use hand gestures to indicate a certain instruction or change, and add real objects to the video environment, in addition to illustrating and annotating things of note
- Trainees and boots-on-the-ground workers can collaborate with remote experts easily. This reduces the need for additional truck roll costs or secondary calls to a site
- Customer service and clients access this software via a link, which presents lower upfront costs than downloading or installing an app
- Calls are recorded and sent to experts. This allows technicians to view in exact detail the problem and better prepare themselves to troubleshoot
This software is specifically designed to be flexible and adaptable across multiple business scenarios, not limited to:
- Reducing equipment downtime
- Increasing first time fix rates
- Reducing truck roll costs
- Training individuals in learning how to operate complex equipment
- Presale site visits
And much more – check out our list of 20 primary use cases for making the most of remote first service using our AR-enabled software.