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Digital Transformation Strategy: Why Companies Fail

digital transformation strategy

Maintaining a competitive edge in today’s tech-enabled world can come down to whether your company embraces a digital transformation strategy. Not only that, being an early adopter of game-changing technology can ultimately be the competitive differentiator. It’s one that pushes your company to the forefront in your target market.

Innovations in enterprise-level technologies are helping companies improve operational efficiencies, generate new leads, and find new sources of revenue. However, none of this changes the fact that adopting new technology across a company can be a major challenge. 

Whether you’re an organization that’s been doing things the same way for decades and you need to update your infrastructure, or a company with a tech-resistant workforce, bringing in new technology doesn’t have to be painful. At Help Lightning, we actively help clients overcome any perceived barriers to onboarding, while saving time and money. After training and onboarding thousands of users at companies all over the world, we’ve learned a thing or two about why companies fail to effectively adopt new technology. More importantly, we are sharing our proven process on how to embrace digital transformation. 

Why Your Employees Struggle with Digital Transformation Strategy

Most organizations have a plan in place for ensuring their technology investment delivers a solid return (ROI). However, many discover their strategy doesn’t translate to full user adoption. First, let’s pull back the curtain on a few reasons why so many companies fail in effectively introducing new technology to their employees. 

  1. Workload: To put it plainly, everyone is busy. Many employees feel they will get behind on their work if they have to take time to learn new technology during their workday. Companies must help employees create time for training that doesn’t affect their workload.
  2. Pain of Change: Some employees have been doing their jobs well for decades, and the thought of changing a process that’s already working can seem pointless. For employees who do not embrace technology use, change can feel overwhelming.
  3. Unclear Benefit or Incentive: Many companies offer high-level explanations for new technology use that doesn’t translate to the benefits on an individual level. Will this technology help your employees get home earlier? Can they make more money? Will they experience better relationships with their customers? They need to be shown what the benefit is to them, and not to the overall company.
  4. Unclear Goals: Company decision makers need to be clear on expectations stemming from new technology use, and track metrics that support those goals.
  5. Lack of Transparency and Accountability: Every employee, including executives, needs to be accountable to new technology use and whether it’s meeting set objectives.

While there are many more reasons organizations struggle with digital transformation, there are proven ways to make the process easier. 

A Roadmap for Introducing New Technology

Our team developed an evidence-based approach to ensure onboarding Help Lightning is as smooth and easy as possible. Our methodology focuses on inspiring confidence in users and demonstrating ROI across every unit of business. We go deep on this concept in this blog post around our Strategic Planning Guide. You can also download this guide as a PDF.

AR-enabled remote visual assistance technology is an entirely new concept for many of our customers. Previous to using Help Lightning, most of our customers were handling customer support with in-person visits. These required costly and time-consuming travel, over the phone (where no one could see or easily resolve the issue at hand), or with a 2D video call that made it challenging to be precise and effective with demonstrations.

Help Lightning users are able to merge video streams with their colleagues and customers so that everyone can engage with the view on the screen. This includes reaching hands into the video for a 3D demonstration of how to use, fix, maintain or build equipment. Help Lightning also enables users to freeze and amplify images, make annotations onto the screen for everyone to view. They can also incorporate tools for dynamic demonstrations.

Our 4-Step Method for Supporting Integration of Help Lightning

Step 1: Discovery Workshop

During this phase, we work together with your company’s executive-level stakeholders. The purpose being to determine where there are opportunities to maximize your use of Help Lightning. We work with your team to gain a deep understanding of how your organization operates. And how Help Lightning can help meet all business goals and objectives. We also identify where the problems might be so that we can be proactive with solutions. 

Step 2: Delivery of Strategic Plan

Your team will get a detailed plan that includes expected ROI and business outcomes.

Step 3: Implementation + Results Tracking

Once the plan is in your hands, you’ll have the full scope of how success is defined across your organization. This includes metrics that should be tracked, how to track them, and how Help Lightning offers new opportunities for growth and expansion. You’ll also have a plan for rollout and training across your organization to encourage fast adoption. 

Step 4: Engagement + Communicating Success

The last step of your strategic plan is tracking engagement and communicating success across multiple stakeholders. It might be the ‘last step,’ but this stage becomes part of your company’s continual strategic planning process.

Ready to Talk About Your Digital Transformation Strategy?  

No matter where you are in your company’s digital transformation strategy, our Help Lightning team is prepared to support you.

Connect with one of our experts to discuss what onboarding Help Lightning could look like for your organization.

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